Buying & Merchandising

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"Selecting the right brands and products is crucial for retailers. With over 15 years experience working for Department Stores and online platforms, I have the skills and experience to support and improve your buying process and maximize your revenue."

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• Brand mix strategy & selection - Buying process & retail strategy improvement - Benchmarking - Consumer needs & behaviour analysis

• Product mix and brand assortment recommendations (per category with sizes and quantities)

• Commercial terms negotiation

• Direct buys from brands with dedicated budgets

• Developing seasonal budgets & strategic business plans

• Operations: Planning - Allocation strategy - Stock management, swaps & reorders

• Trend forecasts

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I go to Paris, London, Milan, Berlin, Copenhagen and Stockholm Fashion Weeks and relevant trade fairs to stay at the forefront of fashion developments and source the best products, brands and trends.

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